A logo is a compact composition of meanings important to the company it portrays. Its primary aim is to communicate those meanings in a clear and direct way. Then, a good logo seeks to install itself in the memory of the consumer, like a virus.
With the above in mind, this proposal for the new logo of Olympic Air (competition) features : custom designed fonts, dynamic yet static, in order to express safety and dominance; one, attractive and clearly defined color (cyan 100,0,0) , that wants to become itself a symbol for OA; the traditional rings of OA, in order to evoke a sense of continuity and integrity, whereas their monochromatic simplified appearance seeks to express boldness and self-confidence in redefining brand identity.
Visit www.oalogo.gr to see what was the opinion of the jury and the public vote (greek only).
copyright: Kostas Poulopoulos , 2009
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